Filed under: Cavaliers, Sports Business and Media

Dan Gilbert and the Cleveland Cavaliers made a grand gesture by offering to hire homeless-man-turned-Internet sensation Ted Williams, he of the golden radio voice.
Next, it might be nice if Gilbert and his other major financial holding pledged reasonable mortgages to the homeless in Cleveland and Detroit, and promised not to foreclose on those who already hold mortgages with Quicken Loans if they are laid off.
Williams' story was the Internet hot button this week. The guy stood by the side of the road in Columbus, Ohio, advertising on a homemade sign that he had a great radio voice. A Columbus Dispatch video reporter talked to him, and sent his story nationwide via the Internet. The video reporter's intentions were sincere and admirable -- to see if anyone could help one desperate man. Before long, Williams became a sensation. Less than 24 hours after his video appeared the Cavs offered him a job and to help pay his mortgage. Others, including NFL Films, said they wanted to talk to him about employment.
Helping anyone is always a good thing. It's good, kind, thoughtful, all that stuff. But there's a bigger picture at play here. A bigger picture that is obscured by the sensational story of one man.
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